Kevin Brooks, former CEO of Cookies Management and Connected Cannabis, identified plant health as a key vulnerability in the cannabis supply chain based on his experience leading vertically integrated cannabis operations in California. This insight led him to establish Conception Nurseries, a Sacramento-based company that provides commercial-scale tissue culture services to the cannabis industry. In addition to maintaining a large catalog of cultivar clones, Conception offers remediation, cold storage, and exclusive production services. Brooks brings prior leadership experience and successful exits from the regulated tech sector to his role at Conception. Listen or read the transcript below, and find more episodes of Highly Enlightened on Buzzsprout! Listen to the episode: Ganjapreneur · Highly Enlightened: Kevin Brooks, CEO at Conception Nurseries Episode sponsored by eBottles: This episode of Highly Enlightened is made possible by eBottles. 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Alright, now with that, I have the pleasure of introducing Kevin Brooks, the CEO of conception nurseries. Kevin, I’m very, very excited to have you here so we could really kind of geek out about this stuff, but I just want, first, thank you for taking the time out of your busy schedule to come join me for this joint endeavor, pun always intended. Kevin Brooks: My pleasure. Yep, my pleasure. Thanks for having me. Glad to be here. Jon Purow: Yeah, yeah. So I like to talk a little bit, I mean, there are a few people who went directly into cannabis outside of the guests that I asked that question to the other day that made me look foolish. But there are a few people who started out in cannabis and I appreciate something we’re going to discuss with respect to your company, a comic book geek, and the origin stories were always called issue number zero. So my question to you, Kevin Brooks, is what from your issue, number zero, your origin story pre cannabis do you believe has been most useful in the cannabis industry? Kevin Brooks: Oh gosh, it’s a big question. Look, I think Jon Purow: The second question is what’s the meaning of life? So we just thought we’d start you easy. Okay. Kevin Brooks: Start easy. Yeah, A couple of softballs. Yeah. Look, I graduated college in 2002. We’re talking about right in the heart of the dot bomb. I’m in Silicon Valley. I get thrown into my first kind of recruiter sales job, and it was a fucking disaster, like recruiting software engineers during the dot bomb meltdown when layoffs were going left and I had buddies of mine that were answering the phone and making a ton of money. Then I get into the workforce and it was tough and it was really, really tough. And I think the one thing that I took away from my time in Silicon Valley, both in recruiting and then getting involved with my own company is really just resilience and grit. This is a really, really tough industry. Oftentimes, we’re working with both hands behind of our back. We’ve got unique regulatory challenges, we’ve got capital constraints, we’ve got interstate commerce challenges across the board. Imagine being a blueberry, launching a blueberry company and not being able to ship your product across state lines or get a bank account or receive funding. It’s just being able to pivot and read the tea leaves and just white knuckle it through tough times. Jon Purow: So I mean, to a certain extent I think that you’re kind of is that you can’t take no for an answer, right? Because in this industry you constantly face setbacks. Well, my prayer to the wifi gods might not have been answered. I am going to try the Scientology video chat. God von next. Maybe I’ll have more luck with that guy. Tom Cruise thinks so. Anyways, apologies for that. So basically the idea is that you don’t take no for an answer, right? Because I feel like even in this industry, no can be temporary. So here’s my follow up question. So we know that you face a setback, you’re not giving up first, you don’t succeed choke again. So if that’s the case with you, Kevin, then what skillset sets do you think that you and your team bring to the table in addressing issues like that that are most handy and help you get to the next step and grow as a company? Kevin Brooks: Yeah, I think it’s a much bigger answer, and I think the way that we kind of think about this business is it’s absolutely critical to have legacy cannabis folks who understand the culture, understand and are empathetic to growers’ challenges. But at the same time having smart business individuals who understand supply chain and operational consolidation and financial consolidation and being able to bridge those two, I guess two different philosophies. You look at some of the publicly traded companies that try to compete in the non-limited license states like California that are just getting their teeth kicked in. I mean, they’re just seen as very disingenuine. They don’t understand their consumer base. And then you have some of the private companies like