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Highly Enlightened: Ricky Williams, Founder at Highsman

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Ricky Williams won a Heisman Trophy at Texas and rushed for over 10,000 yards in 11 NFL seasons.  He is now the President and Co-Founder of Highsman, a lifestyle brand that Ricky personally curates, from the cannabis to the accessories.  Ricky launched Highsman to provide communities of sports fans and herb enthusiasts everywhere with a platform to own their relationship with cannabis and its ability to unlock true, personal greatness. In this episode of Highly Enlightened, syndicated by Ganjapreneur, host Jon Purow speaks with Ricky about the principles that have guided his journey — from challenging the stigma around cannabis as an athlete to becoming a founder and advocate within the cannabis industry. Ricky shares hard-earned wisdom on leadership, the deeper meaning of cannabis, the spiritual and practical lessons from his career, and how staying true to his values shaped his personal and professional evolution. This episode is a thoughtful, philosophical conversation that touches on resilience, the power of perspective, and why Ricky believes cannabis is more than just a product — it’s a tool for personal and societal transformation. Listen to the episode below or wherever you get your podcasts — you can find more episodes of Highly Enlightened on Buzzsprout. Listen to the episode: Ganjapreneur · Highly Enlightened: Ricky Williams, Founder at Highsman Episode sponsored by eBottles This episode of Highly Enlightened is made possible by eBottles. If you’re in the cannabis business, you know that quality packaging isn’t just important—it’s essential. That’s where eBottles comes in. Whether you’re just starting out or scaling up, eBottles offers proprietary top-of-the-line packaging products built for cannabis. eBottles is a market leader for a good reason: they are experts in the field. Six patents, five warehouse locations around the country, a network of exceptional distributors. Get eBottles and Grow Boldly. Read the transcript: Jon Purow: Hey there. Welcome to another Canna-Convo episode of my Highly Enlightened podcast. Very excited to have a specific guest today. The podcast is syndicated by Ganjapreneur, and as always, I’m your host, Jon Purow. Now, before we get an awesome interview, I want to note that any opinions I express on my own are not those in my brand new law firm. Herbal Laws LLC, though judging by the name, you could probably guess they probably wouldn’t be that offended before we start. As I always like to do quick prayer to the video chat, gods may, our wifi connections be sturdy, all dogs and children remain quiet and my Amazon Prime another time. Amen. Now I have the pleasure of introducing the one and only Ricky Williams. I forgot. I apologize, Ricky, because one thing I did not neglected to before we started was to clarify what title you wanted to be introduced by. But you know what? I think this is the best first question to start with is how would you introduce yourself in a, how do you try and boil down Ricky Williams to a title? Ricky Williams: I don’t. I don’t. Jon Purow: Okay, then that’s it. Let’s not give you a title. Let’s pull. Yeah, perfect. Look, you’re someone obviously who, some people are familiar with your experience prior to the cannabis industry, but this is such a new industry that we’re all bringing something from the past into it, and we find something useful in ways that we don’t expect. So what do you think in terms of your life experience that you brought to the cannabis industry has been the most kind of helpful to you and why? Ricky Williams: I think getting in trouble and having the opportunity to take a public stand for my cannabis consumption. I think by far, I think because inspiration there, and I think people, if they weren’t around or paying attention to the story in real time with YouTube and the internet, they can track down the story. And young people, old people that have had similar experiences, I can tell they all get a sense of inspiration and that’s extremely helpful in this industry right now. Jon Purow: Well, this is what I mean. I think that’s why I was so happy to finally meet you, because I think that you are legitimately a hero in this industry. And to recap, Ricky is being modest and everything, but to recap, really what we’re talking about here is Ricky, during what was on track, we could still say potentially a hall of fame career. You were using marijuana to treat your social anxiety disorder. You were testing positive, and it was called there are repercussions for you. And you took a stand, essentially in favor of the plant and the medicine for you. And so one question that I find fascinating about this is we’re still so nascent in terms of the medical research about this, right? Everyone I know who has, there’s so many people in this industry who are ADHD and use the plant because it’s effectively medicine. And at some point what I realized was it’s not a function of whether or not there’s a link there that it can treat it as medicine. It’s that we just haven’t discovered it yet. So when you were taking your stand, this was 20 years ago, there was no backup. There was no doctor saying, oh no, he’s pursuing something. That’s an actual treatment. It was just you knowing your truth. Right. So I’m curious to know your decision making, how you took that stand, right? And what helped for yourself that this is something you had to take the stand for. Ricky Williams: Yeah, I mean, you mentioned the word hero, and I don’t take that lightly. As a professional football player, I was trying to be a hero. And even in football, the heroes are made in those vitals, those situations where it can go one way or the other where everything is on the line. And did your training prepare you to make the right decision

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