Jeremy Rivera: From the Legacy Market to a Licensed Dispensary in New York
The Ganjapreneur Podcast is back! In this episode, host TG Branfalt welcomes Jeremy Rivera, co-founder and CEO of Terp Bros, a dispensary in Astoria, Queens. Rivera, a beneficiary of New York’s Conditional Adult Use Retail Dispensary (CAURD) program, shares his journey from the legacy market and facing multiple cannabis convictions to launching his own licensed cannabis business. He goes into detail about the nuances of the CAURD program, the competitive landscape of New York’s cannabis market, and the distinctive approach Terp Bros has taken to distinguish itself amid a sea of dispensaries. He also provides first-hand insight into the entrepreneurial spirit driving New York’s developing legal cannabis industry and the ongoing efforts to rectify past injustices. Listen to the full episode below, or scroll down for the transcript! Listen to the episode: Ganjapreneur · Jeremy Rivera: From the Legacy Market to a Licensed Dispensary in New York Read the transcript: Editor’s note: this transcript was generated automatically and may contain typos. Commercial (00:03): The Ganjapreneur Podcast is made possible by over 500 cannabis industry service providers in Ganjapreneur’s Cannabis Business Index. At some point, every plant touching brand experiences the stigma that many industries still have to toward cannabis going strong. Since 2015, our business index is the most comprehensive and frequently visited directory for cannabis friendly services on the internet, saving you the time and hassle of sifting through uninformed and unwelcoming providers with categories for everything from business financing to extraction equipment to interior designers and public relations. You’ll find every kind of specialist and business service you could ever need. Check out the business index today at ganjapreneur.com/businesses. TG Branfalt (00:52): Hey there, I’m your host, TG Branfalt, and this is the Ganjapreneur.com podcast where we try to bring you actionable information and normalized cannabis through the stories of entrepreneurs, activists, and industry stakeholders. Today I am delighted to be joined by Jeremy Rivera is the co-founder and CEO of Terp Bros in Astoria, Queens, New York. Rivera is a conditional adult use retail dispensary or CAURD license holder and Terp Bros’ mission is to serve as a locale for the unique and memorable learning and experiences. Hey Jeremy, how are you doing this morning, man? Jeremy Rivera (01:27): Not too bad, bud. What’s going on? TG Branfalt (01:29): Dude, I’m real excited. You’re my first guest back. I’m happy to be talking with somebody in New York. The last time that I did this podcast, New York had gone legal, but we didn’t have the rollout of the market yet, so we have a lot to talk about. Before we get into all of that though, man, tell me about yourself. Tell me about your background, just your history with cannabis and how you ended up in the CAURD program, Jeremy Rivera (01:56): The program. Alright. Well, I’m one of the owners of Tur Bros. Cannabis Dispensary and Astoria in New York. Obviously because of New York’s parameters to get a license, some justice involved. I spent a lot of my teenage years as a gang member, Crip Street gang. Between 19 and 30. I spent most of those years in and out of prison. I have three state bids and a juvenile bid that I did when I was 30 2018. I came home, I had made a decision that I didn’t really want to continue living the life of wasting away in and out of prison. So I got into construction. I tried to maximize the space there and I got into construction safety. I became an authorized ocean instructor, a New York City Department of Buildings compliance officer and a nationally certified construction health and safety technician, all of which I was denied for and I had to appeal. (02:52): I actually set precedent for people with convictions to be able to get these licenses. And I was doing that from about, well, 2018 when I got home, I started my own business also and I was doing that up until about 2021, 2022 when the CAURD program was released. And I didn’t really know much about the CAURD program only because I had no real intention of getting back into selling drugs. And some of my background with cannabis is just like everybody else who was on the streets. You had some homies out in California, Oklahoma, Oregon, they’d send you 10 packs, 15 packs, and you’d distribute them throughout New York and with whatever your circle was. So I was dibbling dabbling in cannabis and even in prison, one of the big smokers is weed. You got somebody to bring you up the bag, you’re smoking a joint in the yard, it becomes a thing. So that’s really my experience just to go back and tell you what my experience in cannabis is. But again, in 2022 when the CAURD program was coming out, my best friend actually came to my house and he’s like, yo homie, I was just watching the news. We’re going to get a weed dispensary. And I genuinely thought he was crazy, bro. I am like, there are no way that New York out of every state in the country is going to give convicted felons. People have been convicted of crimes, nonviolent drug crimes. I mean TG Branfalt (04:17): We have history of Rockefeller drug laws Jeremy Rivera (04:19): Of course with the early nineties into the mid and the two thousands with stop and frisk all the way into the two thousands. And as early as the Rockefeller in the nineties, there’s no way New York State was going to allow such a thing to happen. But as I dove a little more into it and started researching it, they had two main criteria. You had to be convicted of a cannabis conviction, a cannabis crime, and you had to have a small business positive for two years. And I have three state felonies in a juvenile conviction. Each one of my state