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Jeremy Rivera: From the Legacy Market to a Licensed Dispensary in New York

The Ganjapreneur Podcast is back! In this episode, host TG Branfalt welcomes Jeremy Rivera, co-founder and CEO of Terp Bros, a dispensary in Astoria, Queens. Rivera, a beneficiary of New York’s Conditional Adult Use Retail Dispensary (CAURD) program, shares his journey from the legacy market and facing multiple cannabis convictions to launching his own licensed cannabis business. He goes into detail about the nuances of the CAURD program, the competitive landscape of New York’s cannabis market, and the distinctive approach Terp Bros has taken to distinguish itself amid a sea of dispensaries. He also provides first-hand insight into the entrepreneurial spirit driving New York’s developing legal cannabis industry and the ongoing efforts to rectify past injustices. Listen to the full episode below, or scroll down for the transcript! Listen to the episode: Ganjapreneur · Jeremy Rivera: From the Legacy Market to a Licensed Dispensary in New York Read the transcript: Editor’s note: this transcript was generated automatically and may contain typos. Commercial (00:03): The Ganjapreneur Podcast is made possible by over 500 cannabis industry service providers in Ganjapreneur’s Cannabis Business Index. At some point, every plant touching brand experiences the stigma that many industries still have to toward cannabis going strong. Since 2015, our business index is the most comprehensive and frequently visited directory for cannabis friendly services on the internet, saving you the time and hassle of sifting through uninformed and unwelcoming providers with categories for everything from business financing to extraction equipment to interior designers and public relations. You’ll find every kind of specialist and business service you could ever need. Check out the business index today at ganjapreneur.com/businesses. TG Branfalt (00:52): Hey there, I’m your host, TG Branfalt, and this is the Ganjapreneur.com podcast where we try to bring you actionable information and normalized cannabis through the stories of entrepreneurs, activists, and industry stakeholders. Today I am delighted to be joined by Jeremy Rivera is the co-founder and CEO of Terp Bros in Astoria, Queens, New York. Rivera is a conditional adult use retail dispensary or CAURD license holder and Terp Bros’ mission is to serve as a locale for the unique and memorable learning and experiences. Hey Jeremy, how are you doing this morning, man? Jeremy Rivera (01:27): Not too bad, bud. What’s going on? TG Branfalt (01:29): Dude, I’m real excited. You’re my first guest back. I’m happy to be talking with somebody in New York. The last time that I did this podcast, New York had gone legal, but we didn’t have the rollout of the market yet, so we have a lot to talk about. Before we get into all of that though, man, tell me about yourself. Tell me about your background, just your history with cannabis and how you ended up in the CAURD program, Jeremy Rivera (01:56): The program. Alright. Well, I’m one of the owners of Tur Bros. Cannabis Dispensary and Astoria in New York. Obviously because of New York’s parameters to get a license, some justice involved. I spent a lot of my teenage years as a gang member, Crip Street gang. Between 19 and 30. I spent most of those years in and out of prison. I have three state bids and a juvenile bid that I did when I was 30 2018. I came home, I had made a decision that I didn’t really want to continue living the life of wasting away in and out of prison. So I got into construction. I tried to maximize the space there and I got into construction safety. I became an authorized ocean instructor, a New York City Department of Buildings compliance officer and a nationally certified construction health and safety technician, all of which I was denied for and I had to appeal. (02:52): I actually set precedent for people with convictions to be able to get these licenses. And I was doing that from about, well, 2018 when I got home, I started my own business also and I was doing that up until about 2021, 2022 when the CAURD program was released. And I didn’t really know much about the CAURD program only because I had no real intention of getting back into selling drugs. And some of my background with cannabis is just like everybody else who was on the streets. You had some homies out in California, Oklahoma, Oregon, they’d send you 10 packs, 15 packs, and you’d distribute them throughout New York and with whatever your circle was. So I was dibbling dabbling in cannabis and even in prison, one of the big smokers is weed. You got somebody to bring you up the bag, you’re smoking a joint in the yard, it becomes a thing. So that’s really my experience just to go back and tell you what my experience in cannabis is. But again, in 2022 when the CAURD program was coming out, my best friend actually came to my house and he’s like, yo homie, I was just watching the news. We’re going to get a weed dispensary. And I genuinely thought he was crazy, bro. I am like, there are no way that New York out of every state in the country is going to give convicted felons. People have been convicted of crimes, nonviolent drug crimes. I mean TG Branfalt (04:17): We have history of Rockefeller drug laws Jeremy Rivera (04:19): Of course with the early nineties into the mid and the two thousands with stop and frisk all the way into the two thousands. And as early as the Rockefeller in the nineties, there’s no way New York State was going to allow such a thing to happen. But as I dove a little more into it and started researching it, they had two main criteria. You had to be convicted of a cannabis conviction, a cannabis crime, and you had to have a small business positive for two years. And I have three state felonies in a juvenile conviction. Each one of my state

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Tara Rosenblum: Reporting on New York’s Cannabis Licensing Quagmire

This episode of The Ganjapreneur Podcast features Tara Rosenblum, an investigative reporter for News 12, who has recently released a compelling documentary titled “Cannabis Contest.” The documentary offers an in-depth look at the social equity aspects of cannabis licensing in New York City, showcasing the challenges and triumphs of hopeful licensees within the evolving legal landscape — including another previous guest on the show, Jeremy Rivera. With nearly two decades of investigative reporting experience in the New York City market, Tara explores the community dynamics and the critical issues affecting residents and aspiring entrepreneurs. This episode dives into the complexities of cannabis policy, personal journeys of license applicants, and the broader societal implications as cannabis goes from underground economy to regulated business. To listen to the full episode, use the player below or stream via your favorite podcast app! (Scroll down for the full transcript.) Listen to the episode: Transcript: Editor’s note: this transcript was auto-generated and may contain errors. Commercial (00:03): The Ganjapreneur Podcast is made possible by over 500 cannabis industry service providers in Ganjapreneur Cannabis Business Index. At some point, every plant touching brand experiences the stigma that many industries still have to toward cannabis going strong. Since 2015, our business index is the most comprehensive and frequently visited directory for cannabis friendly services on the internet, saving you the time and hassle of sifting through uninformed and unwelcoming providers with categories for everything from business financing, to extraction equipment to interior designers and public relations. You’ll find every kind of specialist and business service you could ever need. Check out the business index today at ganjapreneur.com/businesses. TG Branfalt (00:49): Hey there, I’m your host, TG Branfalt, and this is the Ganjapreneur.com podcast where we try to bring you actionable information and normalized cannabis through the stories of ganjapreneurs, activists and industry stakeholders. Today I’m joined by Tara Rosenblum. She’s an investigative reporter for News 12. Rosenblum’s recent documentary Cannabis Contest was released last month and focuses on social equity cannabis licensees in New York City. How are you doing this afternoon, Tara? Tara Rosenblum (01:17): Hey, TG. I am excited to be with you. Thanks for having me. TG Branfalt (01:20): I am delighted to have you. I watched the series that you released. We’ll talk about that in a minute. Before we get to that though, tell me a little bit about you, your background, your career, and how your investigative work set the stage for this documentary. Tara Rosenblum (01:35): Sure. So I am a longtime news veteran of the New York City market. I’m now approaching my 20 year anniversary at News 12. Congratulations wise, when you’re having fun, right. But yeah, I got my start working at some of the national networks and I was behind the scenes, and then I wanted to be on camera myself and do some of my own reporting and did that steady parade through small markets throughout the country and then found my way to New York, worked at a couple of stations in New York and then wound up at News 12, 20 years ago. And since then, I’ve worn a lot of hats. I’ve produced, written, reported, I do a lot of politics hosting. I was an anchor for a majority of my time. And about five years ago I became a full-time investigative reporter. And I feel like that’s my sweet spot of journalism. I really, really get a lot of satisfaction out of being a full-time investigator. TG Branfalt (02:34): Well, and as a media studies professor, one of the things that I know and I’ve studied is that people tend to trust their local news anchors and local news outlets far more than they do national outlets. With that said, why did you choose to do this documentary and focus on this segment of your community? Tara Rosenblum (02:58): I think what has made my team, I think a majority of our success in recent years can be attributed to the fact that my team and I, we know the pulse of the Tri-state. We know what people are talking about. We know what they care about. We know what they think about, we know what has deep impact in their lives. And so my intuition kicked in when I heard about this story, and it felt like every time I went to the supermarket, people were coming up and talking to me about this whole cannabis legalization thing and what’s it going to look like in my neighborhood and what’s it going to mean for my downtown and is it coming here? And when you start to hear about that weekly, daily, we knew that this was a topic that needed to be covered in a more comprehensive way than just splashing out the headlines. And I decided to go for it and really go a couple layers beneath the surface here. And how do we do that? Well, let’s tell it through the lens of people who are going through the process. TG Branfalt (04:00): And that’s what I found really interesting about the series was that you focused a lot on New York state policy. You told the stories of the individuals who were being affected, at least a couple of them out of hundreds, and you didn’t editorialize, which I think is very important as we’re in the nascency of this industry. And we’ll talk about that too in a couple of minutes. But how did you identify the people to include in this documentary? Tara Rosenblum (04:30): And I think you touched on something really important, and I hope we circle back to that, is that whole editorializing of news in general and how we avoided that with this project, but how we found the applicant. So that was the biggest challenge. So I decided that I wanted to take on this project. As far as we know, we are the only news outlet that

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Brian Applegarth: How Cannabis Tourism is Evolving With Legalization

Brian Applegarth is the founder of Applegarth Strategies, an agency that operates at the intersection of cannabis and travel. He’s also the head of the Cannabis Travel Association, leads the Cannabis and Task Force for the California Travel Association and Destinations International, serves as an industry consultant, and holds a certification as a Ganjier cannabis sommelier—a man of many talents and extensive expertise. In this episode, host TG Branfalt connects with Applegarth to explore the evolving landscape of cannabis tourism, delve into the unique challenges and opportunities within the industry, and revisit how the landscape has transformed since Brian’s last visit to the show. Listen to the podcast below, or scroll down for the full transcript! Listen to the podcast: Ganjapreneur · Brian Applegarth: How Cannabis Tourism is Evolving With Legalization Full transcript: Editor’s note: this transcript was generated automatically and may contain errors. Commercial: The Ganjapreneur Podcast is made possible by over 500 cannabis industry service providers in Ganjapreneur’s Cannabis Business Index. At some point, every plant touching brand experiences the stigma that many industries still have to toward cannabis going strong. Since 2015, our business index is the most comprehensive and frequently visited directory for cannabis friendly services on the internet, saving you the time and hassle of sifting through uninformed and unwelcoming providers with categories for everything from business financing, to extraction equipment to interior designers and public relations. You’ll find every kind of specialist and business service you could ever need. Check out the business index today at ganjapreneur.com/businesses. TG Branfalt: Hey there, I’m your host, TG Branfalt, and this is the ganjapreneur.com podcast where we try to bring you actionable information and normalize cannabis through the stories of ganjapreneurs, activists and industry stakeholders. Today I’m joined by Brian Applegarth. He is the founder of Applegarth Strategies and Agency specializing in the intersection of cannabis and travel. He’s also the founder of the Cannabis Travel Association and leader of the Cannabis and Task Force for the California Travel Association and Destinations International, an industry consultant and a certified ganji cannabis sommelier guy with a lot of titles, a lot of experience. Brian, how are we doing? Brian Applegarth: Doing great, TG. Thanks for having me on. TG Branfalt: Real excited, man. I mean, you were one of the earlier guests on the podcast, probably back in 2020, 2021, so a lot has changed since then. But before we get into that and how that’s affected the cannabis tourism industry, tell me about, remind listeners about you and what you do. Brian Applegarth: Yeah, I mean, essentially I’m a cannabis travel and tourism subject matter expert starting with data. So my work revolves around the cannabis travel audience in the United States, which as of last year accounted for about 72 million Americans. And I work with destinations. A lot of times I’m working with the travel economy, so typically destination marketing organizations will bring me in to help develop strategies that can really cater to this cannabis travel audience that exists today. So yeah, I’m pretty much just passionate about cannabis tourism and travel and moving that conversation forward. TG Branfalt: In the couple of years since we’ve last talked, what is new in cannabis tourism? I know different states have gone online and each have sort of different laws and have include any provisions making tourism easier. What’s been going on? Brian Applegarth: Yeah, well, I mean, I believe we’re at an inflection point of really the coming alive of the cannabis travel economy or the experience economy. And I really do look at cannabis travel and tourism as its own industry. For example, the travel industry in California is about 140 billion industry. The cannabis industry of California today is about a 6 billion industry. So as cannabis experiences start taking off in this new kind of legal landscape, what does that mean for the tourism and travel economy and how is cannabis integrating into that visitor ecosystem from marketing to hotels, to airports, to rental car companies and beyond? So really where we sit today are cannabis lounges. I prefer actually cannabis consumption spaces, I believe is more accurate. We do have, of course we have lounges. Many times people think in terms of smoking and inhalation, but the truth of the matter is it’s rapidly evolving with cannabis consumption spaces, including beverage bars, infused culinary dining. There’s a cannabis spa that exists in California today. There’s different cannabis retreats, wellness retreats. There’s of course cannabis events, which are a really important part of travel. So it’s really expanding in a very innovative way. And the exciting part is you’re seeing this come alive in these more mature adult use recreational legal destinations, and you’re seeing buy-in from both the travel industry and now you’re getting in the cannabis industry. Some more sophisticated brands, shops, lounges and beyond that are really starting to buy into that tourism economy and understand the difference between a resident spend versus a visitor spend and why that matters. TG Branfalt: Well, there’s a couple of things that I’ve noticed here in New York. One, they do allow for sort of social use spaces, but haven’t rolled out any regulations or anything like that experiencing. Is that something that a lot of states and cannabis companies are experiencing these late roll-outs? Brian Applegarth: Yeah, I think people are finding their footing. I think depending on the destination and just depending on the landscape from a local state level, there’s this kind of patchwork, which we’re all familiar with in the cannabis space. I kind of call it the wet county dry county model and what that looks like for cannabis. I live in California, so here I would guess that we not guess, we have approximately, I’d say between 60 and 80 cannabis consumption spaces now in the state of California. And again, that runs the gamut from a cannabis spas to lounges, indoor places, outdoor places,

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Ngaio Bealum: Building Cannabis Community with Comedy and Activism

In this episode of the Ganjapreneur podcast, host TG Branfalt connects with the multi-talented Ngaio Bealum. Ngaio is a true cannabis renaissance man—comedian, musician, writer, actor, and activist—known for his work as a host of numerous events and shows, including the International Cannabis Business Conference, and the Emerald Cup. In this engaging conversation, Ngaio shares his journey from performer to cannabis advocate, discussing how his background in activism and entertainment has shaped his approach to cannabis education and advocacy, what role entertainment plays in educating the public about cannabis, and more. Listen to the episode below or in your favorite podcast app, or scroll down for the full transcript! Listen to the episode: Ganjapreneur · Ngaio Bealum: Building Cannabis Community with Comedy and Activism Full transcript: Editor’s note: this transcript was auto-generated and may contain typos/errors. TG Branfalt (00:09): Hey there, I’m your host, TG Branfalt, and this is the Ganjapreneur.com podcast where we try to bring you actionable information and normalized cannabis through the stories of ganjapreneurs, activists and industry stakeholders. Today I am real excited to be joined by Ngaio Bealum. He’s a comedian, musician, writer, actor, activist, previous host of the Cannabis Planet and host of the International Cannabis Business Conference and Emerald Cup. How are you doing this morning, my good man? Ngaio Bealum (00:37): I’m awake, which is the first step. We wouldn’t, it’s first step to most days last night. Yeah. Yeah. Wake up every day is a good day if you’re awake and relatively free. TG Branfalt (00:50): Relatively free is– Ngaio Bealum (00:51): Relatively way to describe it. We all have minor hangups and problems constraining our true freedom, but we’re doing our best. TG Branfalt (00:58): So before we get into your role as basically a cannabis renaissance man, tell me about yourself. Give me a little bit of background on how you ended up the entertainer, the host, the sort of human being you’ve become. Ngaio Bealum (01:17): I’m an Aquarius, six foot three. I like long walks from the beach. Any kind of good music, I don’t know, man. I was a comedian and a street performer and I started smoking weed and really looking into why weed wasn’t legal and it seemed like bullshit to me, and I come from a long line of activists. So we just started activating and you have to offer what skills you have, and it turns out I’m pretty funny and I’m good at handling crowds and disseminating information. And so it just worked out like that. So I posted, I host the Oregon Hemp Fest and the Arizona Growers Cup and the Missouri Growers Cup and the old Seattle Hemp Fest and a bunch of different things. I’ve done some High Times Cups, I do the Emerald Cup every year. I do the International Cannabis Business Conference series. We do Berlin, we do Barcelona, we’ve done Zurich and Vancouver. It’s just really nice. TG Branfalt (02:14): So first off, what role do you think that entertainers or people in that sphere should have in activism, specifically in cannabis? Ngaio Bealum (02:26): I mean, I think every entertainer should be way more, not every, but a lot of entertainers should be more active activists than they are now. I mean, I think that’s just part of the thing you do. You know what I mean? And so for me it’s just kind of a no brainer. And entertainment and education kind of go head in hand if listen to old Ks one albums, the whole ed, if you think of Rocks edu, if you think of even things like, so we were supposed to be entertainment every day and we’re supposed to learn every day, so why not combine the two? TG Branfalt (03:08): And a lot of the standup that I’ve seen, it’s very smart, and I think all good standup. I mean, you look at George Carlin Ngaio Bealum (03:15): Like standup in general, or my standup in particular? TG Branfalt (03:17): Your standup in particular Ngaio Bealum (03:19): Did a lot of me standup. I seen, I was like, I’ve seen some pretty dumb standup, which is also great. TG Branfalt (03:25): But I think Ngaio Bealum (03:26): That I like stupid standup as well. TG Branfalt (03:28): The stuff that I really enjoy is the sort of smartest side. Like I said, Carlin, I really enjoy what came first for you. Obviously you probably used cannabis before you were an entertainer, but how’d you work that into your routine? Ngaio Bealum (03:46): You talk about what you know, right? That’s what they always tell writers. Talk about what you know. So I have two albums. One is called Weed and Sex, and the other is called Weeder and Sexier, which means, of course, weediest and Sexiest will be probably coming out sometime this year. Next TG Branfalt (04:03): What comes after Weediest and Sexiest? Ngaio Bealum (04:06): Lemme just get high and look at it. No, so I mean, that’s just how it is. I wanted to spread the word of cannabis legalization and activism and give people good information about cannabis in a fun and entertaining manner. And it just happened to work out like that. It’s interesting because when I first started 30 years ago, everybody was like, oh, well, we already have teaching ch, we don’t really need another pot comic. All he does is talking about pot, which is not true. But now that 30 years later, cannabis is legal in some form between the six different states, and we Why, and Germany just decriminalized now they’re like, oh, we need more pot comics, blah, blah, blah, blah, blah. So you could have listened to me 30 years ago, I’m not bitter, TG Branfalt (05:03): But 30 years ago, I mean more than 30 years ago, we had Cheech and Chong, right? In my sort of lifetime, the big movies were Friday. And

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Sean Myles: Studying Cannabis DNA to Move Beyond the Indica/Sativa Binary

In this episode of the Ganjapreneur podcast, host TG Branfalt is joined by Dr. Sean Myles, an associate professor of agriculture at Dalhousie University in Halifax, Nova Scotia, who brings a wealth of knowledge on plant genetics. While Dr. Myles has made significant contributions to the study of plant varieties in apples and grapes, today’s focus is on his groundbreaking work in cannabis research. Within the unique intersection of agriculture, genetics, and the culture and policy of cannabis legalization, Dr. Myles sheds light on how cannabis labeling, genetic diversity, and breeding practices are shaping the future of the industry. Find the episode on your favorite podcast app, listen via the media player below, or scroll down for the full transcript! Listen to the episode: Ganjapreneur · Sean Myles: Studying Cannabis DNA to Move Beyond the Indica/Sativa Binary Read the full transcript: Editor’s note: this transcript was auto-generated and may contain errors. Commercial: The Ganjapreneur Podcast is made possible by over 500 cannabis industry service providers in Ganjapreneur’s Cannabis Business Index. At some point, every plant touching brand experiences the stigma that many industries still have to toward cannabis going strong. Since 2015, our business index is the most comprehensive and frequently visited directory for cannabis friendly services on the internet, saving you the time and hassle of sifting through uninformed and unwelcoming providers with categories for everything from business financing to extraction equipment to interior designers and public relations. You’ll find every kind of specialist and business service you could ever need. Check out the business index today at Ganjapreneur.com/businesses. TG Branfalt: Today we’re joined by Dr. Sean Myles. He’s an associate professor of agriculture at Dalhousie University. He’s done countless, countless studies on cannabis, agriculture, a lot on apples, which I find very interesting, but that’s not where we’re here to talk about today. How are you doing this morning, Sean? Sean Myles: Doing great. Thanks for having me on. TG Branfalt: I’m real excited. We have a lot to talk about. Before you get into it, man, tell me about yourself. Tell me your background and how you ended up a doctor, associate professor, and all that good stuff. Sean Myles: Sure. I’m really passionate about food. I think that’s kind of where it ended up sending me is to learn more about where our food comes from, how it’s produced, how it gets to the table and gets on your plate. I studied genetics, so I look at DNA for a living, and I did my PhD. I actually worked in human genetics and human medical genetics kind of stuff first, but switched gears there in order to chase my wife. My wife is a winemaker and I always figured if I wanted to live somewhere where she lives, I should probably just study grapes. So we figured that out. I started a postdoc in grapes at Cornell and continued on that path. And then we moved back here to, we live in Nova Scotia in Canada, in rural Nova Scotia. It’s a beautiful place to live, and we’ve got lots of apples here. So I switched my research to focus on apples after a while and working on plants and genetics around the time when cannabis was becoming legalized in Canada. It was a real obvious choice to go and start looking at cannabis because such a fascinating crop. TG Branfalt: So what interests you most about genetic research in general, whether it be human genetic research or agricultural genetic research? Sean Myles: Yeah, I think a lot of my interest stems from an interest in better understanding our past, knowing where our food came from, how domestication and breeding has really taken place and shaped the food that we consume today and what effects that’s had on the food that we eat. It’s a really fascinating thing to be able to do, is to sort of read history by looking at DNA. You can learn quite a bit. So we’ve learned a lot about what we are and how we became human from looking at DNA and fascinating stories by sequencing genomes of Neanderthals and all that kind of stuff. It’s not that different when looking at the DNA of food so we can learn things about where our food comes from and how the different strains of cannabis, for example, are related to each other and how much diversity there is for us to use, which is tremendous. And then that gives us a guide in a way of where we should be going in the future. So the other portion is what do we do with this information and how do we more efficiently and effectively breed new varieties of food that are going to require less chemical input to grow and are going to be healthy for you? So that’s the real motivation. TG Branfalt: So we’re talking about the past, I mean cannabis—because of prohibition worldwide essentially—we don’t know a ton about it. And so, what big questions did you set out to answer when you started researching cannabis? Sean Myles: Yeah, in general, we were interested in knowing what we call as sort of the general genetic structure of cannabis. So one of the big questions of course, is how different are hemp and cannabis that’s consumed for psychoactive effects. And so one of the first things we did was we collected, we got our hands on some samples of hemp and we got our hands on some samples of cannabis psychoactive cannabis, and we took a look at that. There’s been a lot of theory and theory and hypotheses about, well, hemp is just basically cannabis that doesn’t have any THC, so it’s probably just like one gene that’s turned off, but otherwise there’s a lot of overlap in the way they look and the way they behave. But when we looked at it, we actually found that the hemp and what we call marijuana in the paper,

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